{"id":6556,"date":"2016-06-07T12:21:15","date_gmt":"2016-06-07T10:21:15","guid":{"rendered":"http:\/\/gdrew.beeweb-green.io\/?p=6556"},"modified":"2026-04-09T09:07:49","modified_gmt":"2026-04-09T07:07:49","slug":"casa-2","status":"publish","type":"nyhet","link":"https:\/\/subtopia.se\/en\/nyhet\/casa-2\/","title":{"rendered":"CASA"},"content":{"rendered":"\n<div style=\"z-index: 10;\" class=\"wp-block-group alignfull is-style-fixed-header is-layout-constrained wp-block-group-is-layout-constrained has-style-zindex\">\n<div class=\"wp-block-cover alignfull is-light has-alt-image has-aspect-ratio\" style=\"min-height:430px;aspect-ratio:auto;min-height:unset;\"><img decoding=\"async\" width=\"1020\" height=\"690\" class=\"wp-block-cover__image-background wp-image-40288 size-full\" alt=\"\" src=\"https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2016\/06\/las_artikel_casa.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2016\/06\/las_artikel_casa.jpg 1020w, https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2016\/06\/las_artikel_casa-658x445.jpg 658w, https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2016\/06\/las_artikel_casa-768x520.jpg 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background:linear-gradient(0deg,rgba(0,0,0,0) 0%,rgb(0,0,0) 48%)\"><h1 class=\"alignwide is-style-text-fill-width wp-block-post-title\">CASA<\/h1><\/div>\n<\/div>\n\n\n\n<div data-columns=\"8\" style=\" display: grid; grid-template-columns: repeat( 8, 1fr);\" class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-bd901904 wp-block-columns-is-layout-flex has-style-grid-columns is-style-8-cols\">\n<div data-span=\"5\" style=\" grid-column: span 5; grid-column-start: 1; grid-column-end: 6;\" class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow has-style-grid-column-span span-5 has-style-grid-column-start start-column-1\">\n<p class=\"wp-block-paragraph\">CASA is a new European development program for professionals in the contemporary circus and street arts field. The aim is knowledge sharing and international cooperation with a special focus on marketing and audience development. Subtopia is one of five partners in the project and last week ten professionals from around Europe got an insight into the Swedish circus and street arts field by attending a trip hosted by Subtopia. This was the first of five trips, one to each partner country: Sweden, Belgium, Finland, Spain and Czech Republic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I met up with John Ellingsworth, a journalist who will be documenting the whole project by making a series of multimedia guides covering the professional contemporary circus and street arts fields in each country. The guides will be published online at the beginning of 2017. Apart from the guides and the trips the CASA project will also organise ten workshops on marketing and audience development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I ask John what he thinks the participants will take home from the trip?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 You can see the benefits of a trip like this in both the short and the long-term. First of all, on a very simple level, it\u2019s a meeting of minds: ten people from around Europe, who mostly don\u2019t know each other, spend a week together on a trip that takes them to meet experts from organisations like Cirkus Cirk\u00f6r and the Swedish Art Council. Those connections lead to ideas and activities \u2013 perhaps immediately, perhaps far in the future. But the CASA project also has a practical focus. One talk that really impressed everyone came from Thorsten Andreassen, who runs Stockholm Street Festival. Because the festival didn\u2019t have much money at the start they had to market on a budget. They had a big metal stencil of the festival logo welded, then crept out at night, laid it on the white stripes of zebra crossings, and washed the stripes with a high-pressure water hose. Because the walkway was so dirty they got this vibrant white Stockholm Street Festival sign. All the CASA participants made notes at that moment!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">John concludes the interview by describing three transversal themes that he has seen during the week in Stockholm. First, that there\u2019s been a shift in marketing and communication towards networked systems, particularly through social media. Second, instead of spending money on PR and big newspaper ads to ensure tickets sales, artists and presenters now have to produce continuous marketing content for many different platforms. Finally, John says that it is necessary to adapt:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Everybody that I spoke to said something along the lines of \u201cWe don\u2019t know how it\u2019s going to be in a few years, it\u2019s changing really quickly.\u201d These are people who are experts in their field, heading well-resourced organisations, and yet there is this feeling of uncertainty. You just have to change all the time to meet whatever the conditions are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\/Elin Borrie<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"658\" height=\"310\" src=\"https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2015\/10\/cirkus_casa_parnerlogos-1-658x310.png\" alt=\"cirkus_casa_parnerlogos\" class=\"wp-image-7203\" srcset=\"https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2015\/10\/cirkus_casa_parnerlogos-1-658x310.png 658w, https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2015\/10\/cirkus_casa_parnerlogos-1-768x361.png 768w, https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2015\/10\/cirkus_casa_parnerlogos-1.png 1020w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>CASA partner organisations:<\/em><br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"658\" height=\"113\" src=\"https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2015\/10\/cirkus_casa_supportlogos-658x113.png\" alt=\"cirkus_casa_supportlogos\" class=\"wp-image-7204\" srcset=\"https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2015\/10\/cirkus_casa_supportlogos-658x113.png 658w, https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2015\/10\/cirkus_casa_supportlogos-768x132.png 768w, https:\/\/subtopia.se\/wp\/wp-content\/uploads\/2015\/10\/cirkus_casa_supportlogos.png 1020w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>CASA is supported by The Swedish Arts Council and European Union Creative Europe Programme<\/em><br><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sharing Knowledge in the European Circus and Street Arts Field<br \/>\n<br \/>\n<small>Photo Katarina St\u00e5hl<\/small><\/p>\n","protected":false},"featured_media":6544,"template":"","meta":{"_acf_changed":false},"categories":[2026],"tags":[],"class_list":["post-6556","nyhet","type-nyhet","status-publish","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASA<\/title>\n<meta name=\"description\" content=\"CASA - Sharing Knowledge in the European Circus and Street Arts Field.  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