Audience development in the digital age
– How to find a new audience for your service or product and how to take care of them. A digital seminar organized by Subtopia and Creve (Fi)
During the seminar we will investigate how audience development works in the digital domain. What is different when we are not in the same room as our audience anymore and what is still the same? For this seminar, all participants should find a specific question and / or give your best tips on how to manage the audience in the digital age. The seminar will beheld in English.
Martin Q Larsson, director of Subtopia’s cultural incubator Klump, has worked with audience development internationally for many years, especially for contemporary music. But the process is similar whether you are an artist, dancer or designer. You have to find someone who may be willing to use what you offer, you have to take good care of them when (if) they come, and you have to make sure they come back again.
Creve (Creative Venture) is a virtual incubator that offers online business services for the creative industries, as well as a creative boost for other industries. Read more.
Klump is Subtopia’s incubator for cultural companies. Read more.